-Direct From Lourdes- - Julianna Turner's Portfolio

Direct From Lourdes

The redesign of Direct From Lourdes’ homepage resulted in an elegantly intuitive layout, streamlined navigation, refined product categorization, and cohesive visual elements. These updates greatly improved the homepage making it more intuitive and inviting.

Design Challenge

I was given a design challenge to conduct a UX audit of a Catholic website and then create a redesigned desktop concept for its homepage. I chose Direct From Lourdes for this design challenge because the website felt outdated with a layout and aesthetic reminiscent of the early 2000s. I began by performing on audit of the site’s layout, visual hierarchy, and overall usability to identify key pain points. Based on my findings, I developed a refreshed homepage desktop design that improved navigation, modernized the visual presentation, and better highlighted important content to enhance the overall user experience.

UX Audit

To sum things up, the Direct From Lourdes Catholic Gift Shop homepage currently feels outdated, visually overwhelming, and lacking in clear organization. Most of the content is crowded near the top of the page creating a cluttered layout that makes it difficult for users to focus or easily navigate. There is minimal visual hierarchy to guide the eye resulting in a chaotic first impression rather than an inviting one.

Redesigned Homepage

I created a refreshed desktop homepage design that streamlined navigation, modernized the overall visual aesthetic, and brought greater focus to key areas. The redesign challenge aimed to enhance overall usability while honoring the site’s mission to showcase the religious significance of Lourdes.

Redesigned Homepage Concept