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Untapped is set to redefine the travel planning experience, making it effortless. Our app revolutionizes the way you plan your journeys, ensuring that every detail of your trip is at your fingertips.
Planning travel can be tricky. Misleading Google searches and inaccurate app info can lead to unexpected challenges. That's why a reliable travel app is crucial for accurate, up-to-date information, ensuring a smooth and worry-free journey.
Untapped is set to redefine the travel planning experience, making it effortless. Our app revolutionizes the way trips are planned, offering an array of reliable information.
UX Researcher
UX/ UI Designer
Julianna Turner
Adelia Valadez
Justin Breeden
Katherine King
Google Drive
Miro
Figma
We created a persona to represent a wide range of people who enjoy travel. We based our interview and survey questions on this persona in order to assess its accuracy and effectiveness.
We drafted a research and interview plan based on our persona and carried it out through a series of user interview and surveys.
We conducted a total of six interviews along with a series of surveys regarding people’s travel preferences and experiences. Our findings revealed that most individuals seize every opportunity to plan trips and enjoy exploring new destinations. However, a common challenge they encounter is the amount of inaccurate or outdated information on many websites and apps.
Most individuals plan trips to new places whenever possible, but they often encounter a large amount of inaccurate or outdated information on many websites and apps. Also, planning travel can be overwhelming due to such a large variety of information.
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After we gathered our user insights, we created an affinity diagram, dividing it up into the following sections: “Travel Frequency,” “Group Size,” “Travel Behavior,” “Apps/ Websites," "Pain Points," and "Where/ When."
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We then made an empathy map to help guide our process and tailor our ideas to better fit our audience.
The empathy map helped us to better understand our target audience, resulting in the creation of a more precise user persona.
UNTAPPED needs to be a trusted platform for authentic experiences, addressing the issue of missed opportunities caused by the prevalence of tourist traps on other platforms.
UNTAPPED is the key for enhancing the travel experience and meets the evolving preferences of modern travelers who seek more personalized and authentic journeys.
During our competitor analysis, we assessed “Visited” and “Away,” two existing travel apps and “Airbnb,” a popular lodging app.
We began this next phase by brainstorming “I Like,” “I Wish,” “What If” in order to prioritize potential features of the UNTAPPED app.
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Subsequently, we developed a feature prioritization matrix to identify and rank the most important app functionalities.
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After the development of the feature prioritization matrix, we created a storyboard to visualize our persona’s journey: Nora’s desire to travel, tourist trap frustration, inauthentic cousin, downloading of the UNTAPPED app, excitement over the app, and satisfaction with the app.
We created a user flow diagram to visualize the UNTAPPED onboarding process to exploring its Global Etiquette Hub.
Then, we sketched paper wireframes of the app to create visuals of certain processes.
After sketching the paper wireframes, we created digital versions and then prototyped them.
Then, we conducted multiple guerrilla usability tests in which we gathered useful insights on how to improve our app, especially regarding the Global Etiquette Hub.
We iterated the user flow diagram with the valuable feedback we gathered from the usability tests.
We then iterated the wireframes and prototype and created a high-fidelity model.
High-Fidelity Prototype
We intend to expand the functionality of the UNTAPPED app by creating a centralized traveler messaging platform to connect others.